Tuesday, 27 September 2011


Well, there you go. You blinked and you missed it. The week before last was National Cupcake Week. Another marketing initiative, as most of these 'Weeks' are, this one being organised by the self-appointed media organ of the baking industry British Baker. It was given some social legitimacy by also including fund-raising for the childrens' cancer charity CLIC Sargent. Any road up, this year's champion cupcake maker is Jennifer Buls who runs the online cupcake shop Absolute Treats.
Cupcake is, of course, the American name for this confection which was hitherto known in England as a  'fairy cake'. Please yourself. Whilst some people . . . some people like cupcakes exclusively, I myself say there is naught, nor ought there be, nothing so exalted on the face of God's grey earth as that Prince of Foods . . . The Muffin!

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